What is visualization?
Visualization is the process of creating and using visual elements to express, reinforce, or communicate ideas, concepts, information, or stories. It includes the use of graphics, symbols, diagrams, illustrations, infographics, storyboards, and other visual aids to make complex or abstract concepts more accessible and understandable.
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Scientifically proven!
Although visualization was considered a "hype" for years, research has shown a strong scientific basis for how and why it works. It is now a well-known fact that we stimulate the same brain areas when we visualize an action as when we actually perform it. Visualization stimulates the dual coding effect. Canadian professor Allan Paivio conducted research on memory. This resulted in more than 200 publications on dual coding theory (DCT) between 1971 and 2016.
Paivio discovered that verbal and non-verbal (visual) information is processed separately by working memory and is thus also stored twice in long-term memory.
These two systems are connected: you can think of an image of a 'tree' and describe it, or read about a tree and form an image of it. Images are more powerful in this context: written or spoken text is stored once, but when visualizing words, it happens twice: verbally and visually!